Situation

A start-up hedge fund was on the threshold of winning a three-year arbitration battle with the industry’s largest competitor. In order to restore its reputation and business momentum, it needed widespread news coverage of its victory. 

Approach

CLP Strategies positioned the arbitration victory as a “David defeats Goliath” story and the youthful chief investment officer as representative of a new generation of investors. 

Results

Major print and broadcast media covered the arbitration victory and used the CIO as an expert on macro-economic investment trends and opportunities.