Insights

Twitter for years had been the social media platform of choice for companies to engage with their stakeholders. Since Elon Musk took Twitter private in 2022 and renamed it X, the social media platform – which once was THE place to be – has lost advertisers and revenues. 
Lately, Jeff Bezos may be suffering from a case of buyers’ remorse, and it is not only because he lost $77 million last year as owner of washingtonpost.com. He may also be wondering whether he should have shopped a little longer before naming William Lewis publisher.