Insights

LinkedIn is the place to be as users and advertisers shun X
Twitter for years had been the social media platform of choice for companies to engage with their stakeholders. Since Elon Musk took Twitter private in 2022 and renamed it X, the social media platform – which once was THE place to be – has lost advertisers and revenues. 
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The Metaverse PR Fix
The metaverse, an immersive and entirely virtual reality, is the next tech frontier. That’s the message of forecasters, investors and startups.
Can an Englishman Quell a Washington Revolt?
Lately, Jeff Bezos may be suffering from a case of buyers’ remorse, and it is not only because he lost $77 million last year as owner of washingtonpost.com. He may also be wondering whether he should have shopped a little longer before naming William Lewis publisher.
Steve Cohen Learns Expectations Management The Hard Way
It’s three and a half years since Steve Cohen strolled into Citi Field and captured Mets fans’ imagination with a simple message: “I will make you winners.”
How Social Media Reshaped PR Challenges for the House of Windsor
Social media is driving the news about the Princess of Wales, her health and recent disappearance from public view, much more than traditional media and newspapers. There did not seem to be a plan for managing social media, so the speculation and bubbling conspiracy theories were ignored.

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