Established with a distinguished pedigree of professionals from Wall Street, one of the world’s largest private equity fund managers lacked a consistent, comprehensive global media strategy. While management controlled direct communication with investor audiences, the firm needed to reinforce its leadership and brand reputation with corporate counterparties and government sponsors.
CLP Strategies created a proprietary database of global media and executed announcements for each major transaction. We carefully coordinated with all counterparties to control information flow. Our strategy deliberately avoided promoting individual executives, in order to emphasize the brand name and preserve the firm’s team culture.
Media coverage of deals consistently appeared globally, from Singapore and Australia to London, New York and Mexico City. Partners, co-investors and government sponsors were named in positive articles about investments in clean energy, transportation, water and data storage assets.
CLP strategies is a business communications consultancy that helps clients influence, persuade and lead.